eBay announced it will acquire SalesPredict, an Israel-based company that leverages advanced analytics to predict customer buying behavior and sales conversion.
SalesPredict is eBay’s latest acquisition that will support its artificial intelligence, machine learning and data science efforts. It follows eBay’s recent acquisition of Expertmaker, in order to further bolster our structured data efforts. Financial terms of the deal were not disclosed.
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Founded in 2012 by Yaron Zakai-Or and Dr. Kira Radinsky, SalesPredict had previously raised $5.1 million in venture funding, with investments coming from Yandex, RSL Venture Partners, KGC Capital, Pitango Venture Capital.
SalesPredict specializes in helping businesses grow revenue through analytics that identify ideal potential prospects, thereby improving conversion to actual customers. eBay stated that the move is another effort by the company to make itself more sophisticated in understanding how to really reach those looking to buy something from its online marketplace. It follows the company moves, including its acqusition of AI startup ExpertMaker in May.
Zakai-Or said “we will help arm eBay sellers with more information about the value of items, ultimately helping to increase customer sales conversions.”
eBay is pushing forward with its structured data initiatives, which it reminds us involve collecting data, processing and enriching it, and creating product experiences. The inclusion of SalesPredict seems to match the second part of this strategic effort.
“As a data scientist at heart, I’ve always been interested in exploring the myriad ways we can leverage data to predict future high impact events, ” said Kira Radinsky. “In founding SalesPredict, our vision was to bring about a major change in how business is conducted by unifying micro- and macro-economic predictions. Today, this vision has yielded state-of-the-art automated data science capabilities. I am excited to have the opportunity to bring these capabilities to eBay’s community and ecosystem.”
Prior to SalesPredict, Zakai-Or held various product management positions at Kontera, Microsoft and Quiver. Radinsky is a graduate of Technion-Israel Institute of Technology. She was recognized by Forbes in 2015 as one of “30 Under 30 in Enterprise Tech” and was named to the prestigious “35 Young Innovators Under 35” by the MIT Technology Review in 2013. in 2014, Forbes named her one of the “50 Most Influential Women in Israel.”
SalesPredict will join eBay’s existing development center in Netanya that specializes in data science and is led by Yuval Matalon.
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