Moon Active, an Israeli gaming startup and a unicorn, has now surpassed $6 billion in revenue. This is all thanks to the hit game “Coin Master,” which brings in $1.2 billion a year, according to Sensor Tower.
Coin Master’s popularity skyrocketed during the COVID-19 pandemic. The game, which had already seen significant growth in 2019, experienced a surge in downloads and revenue in 2020. Strategic partnerships with celebrities like the Kardashians and Jennifer Lopez, combined with increased indoor time due to lockdowns, contributed to Coin Master’s meteoric rise. In May 2020 alone, the game achieved 15 million downloads and generated $113 million in revenue, solidifying its position as a leading mobile gaming title.
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Coin Master’s journey to success began in 2016. While the game was initially released in 2012, it didn’t gain traction until significant updates and marketing efforts were introduced in February 2016. From a starting point of zero global monthly consumer spend in 2015, Coin Master steadily grew to generate over $10 million in revenue by December 2018. This marked just the beginning of its remarkable ascent.
Coin Master is a popular mobile game that combines elements of village building, slot machines, and social interaction. Developed by Moon Active, the game has been downloaded millions of times worldwide. The core gameplay revolves around spinning a slot machine. Each spin can result in various outcomes, including: Coins – used to build and upgrade your village; Shields – protect your village from attacks; Attacks – Allows you to raid other players’ villages; Hammers – Used to destroy other players’ buildings; Wild Card – Replaces any other symbol on the wheel.
Founded in 2011, Moon Active boasts that it is one of the world’s fastest-growing mobile game companies and that it produces engaging entertainment that is enjoyed by players across the universe.
Moon Active first hit the coveted unicorn status in November 2021, with a $300 million raise that left the company with a $5 billion valuation.
