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UK: River Island launches ‘Click & Don’t Collect’

River Island has become the first retailer to use an in-store collection service from Shutl called “Click & Don’t Collect”.

River-Island-windows-2014-Spring-London- Bernard Lewis

This gives click and collect customers the option of changing to Shutl’s delivery service which promised to deliver to the door within 90 minutes.

Click and Don’t Collect costs £4.95 per delivery.

According to a report commissioned by Shutl in September, one fifth of UK shoppers requested a refund instead of collecting in-store after placing an order online, leaving retailers with stock level issues.

Doug Gardner, CIO at River Island said: “We have a number of click and collect orders that customers have paid for and are subsequently unable to collect from store. The rigours of modern life mean that it is not always convenient for them to make the time to go and receive their goods, and, to avoid simply refunding the customer, we found the solution offered by Shutl a highly effective one in terms of customer convenience and saving sales.”

Click and Don’t Collect uses Shutl’s on demand delivery platform and network of carriers, the service can be operational within hours without any significant additional developments to a retailer’s online sales platform. A link from the collection notification email will take customers to a pre-populated form from which they can make the necessary arrangements.

Shutl CEO Tom Allason said: “By giving customers control over the delivery of their click and collect purchases, we’re removing the barriers of in store collection and ensuring greater order fulfilment.”




Shutl is a startup that is bringing the delivery industry into the 21th century. While the internet has been in common use for nearly a generation, the process of delivering items hasn’t quite caught up,  More…


Shutl is a London-based technology startup best known for offering delivery of online shopping orders in 90 minutes or less. The company was founded in 2008 by Jewish tech entrepreneur Tom Allason.


READ MORE: River Island 

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Rihanna’s new collection goes on sale on September 12th. – Rihanna wears Rihanna for River Island in New York… and tweets the picture to the world  More…


River Island was founded and owned by British entrepreneur Bernard Lewis , Jewish entrepreneur,  who is estimated to be worth £1, 030m (€1, 484m)





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