Taboola’s Personalised Content Recommendations are Seamlessly Integrated Across Johnston Press’ 200+ Local and Regional Sites, Driving Audience Engagement and Revenue
Taboola today announced an exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organisations.
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Taboola’s personalised content recommendations are seamlessly integrated across the Johnston Press network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth. With 20 million unique visitors each month across the UK, Johnston Press’ online audience remains one of the largest monthly digital audiences of any regional publisher in the UK.
The partnership enables Johnston Press to drive high-quality traffic to its sister sites while also engaging visitors with sponsored content from around the Web, creating a new revenue stream for the publisher.
“Johnston Press is heavily invested in delivering the most informative and interesting content to our users, and our partnership with Taboola allows us to build on this engagement even further, ” said Jeff Moriarty, Chief Digital and Product Officer at Johnston Press. “As mobile traffic becomes increasingly important for us, and we develop highly localised native advertising solutions for customers, Taboola’s best-of-breed content recommendations are proving to be a valuable multi-platform solution.”
Mobile traffic is rapidly growing throughout the U.K., now accounting for nearly half of all traffic in the region, according to a new report from Affiliate Window.
Taboola’s personalized content recommendations are fully optimized for both desktop and mobile, and are powered by an advanced, predictive engine that connects specific users to content they may most want to consume next by analyzing hundreds of signals in real-time, including a user’s geography, device, and browsing history.
Taboola has been growing steadily in the U.K. since opening its London-based operations in 2012, and recently surpassed YouTube in its reach of U.K. Internet users on desktop, according to global digital measurement and analytics leader comScore.
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