The battle between the two israeli leading content discovery titans, Outbrain and Taboola routinely trade new client announcements. Taboola today announced an exclusive, three-year strategic partnership with Gannett Co., Inc. (NYSE:GCI). The deal worth about $55 million.
Taboola recently signed exclusive partnership deals with other publishers including Associated Press’ mobile apps and websites (AP), Bloomberg, NBC News Digital, The McClatchy Company, and Reader’s Digest, has made “the next generation of personalization” a strategic initiative for 2015.
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Taboola value of $700 million. The most recent investor was Baidu, the Chinese Internet search engine giant (the Chinese Google).
Taboola’s recommendations will be seamlessly integrated across Gannett’s vast network of digital publishing assets in more than 110 markets.
Using advanced data analysis of audience behavior, the companies will work together to provide relevant and engaging content recommendations for Gannett’s audience.
“Taboola provides us with valuable insights that help us gain an enhanced understanding of how consumers are behaving across our entire network. This will help us test different content for specific audience segments for improved engagement, ” said David Payne, Chief Product Officer of Gannett.
“As the digital ecosystem becomes more fragmented, consumers around the world should be seeing different executions of the web, tailored for them, ” said Adam Singolda, founder and CEO of Taboola. “We’re excited to collaborate with such a top-notch and well respected media company such as Gannett and help connect users with content they may like and never knew existed.”
Taboola’s predictive engine analyzes hundreds of real-time signals (including collaborative filtering, geography, context, referral source, social media trends, and more) to match people with specific content in which they are most likely to be interested.
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