Zac Posen is hitting the bottle; he is going to design wine labels. Ecco Domani, a winemaker whose name means “Behold, Tommorrow, ” is working with celebrated fashion designer Zac Posen on an innovative label for Pinot Grigio for a limited edition of the wine in summer 2015, as reported by PdNews.
Posen’s latest projects have been designing casual, shorter wedding gowns and dressing Lena Dunham in an elegant, retro red for the Golden Globes (the outfit was a welcome change to her previous fashion travesties such as some fluffy pink number that looked like it was made out of toilet tissue). Now he is going to bring new life to America’s best-selling Italian Pinot Grigio. The Posen-designed wine will retail for a suggested price of $10.99, a bargain for a first-class design as well as great wine.
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“I’ve dressed many people in my life, but never a bottle of wine. This is such an exciting project because it weaves together my work as a fashion designer and my passion for food, cooking and entertaining. The design will reflect the bright, floral qualities of the wine, giving any table a stylish, refreshing look.”
This isn’t the first time Posen has crossed paths with Ecco Domani; he was a recipient of the inaugural Ecco Domani Fashion Foundation award in 2002, and they were the sponsors of his first runway show. Courtney O’Brien, director of marketing for Ecco Domani, commented, “Zac is bringing modern sophistication and glamour he’s known for on the runway to everyday occasions.”