Crumbs Bake Shop shuttered its stores after filing Chapter 11 bankruptcy, but its sought-after cupcakes are going to be joined by brands developed by Marcus Lemonis and Fischer Enterprises with stores reopeninog in New York and Washington D.C.
Marcus Lemonis, host of CNBC’s “The Profit” and CEO of Camping World and Good Sam Enterprises teamed up with Fischer Enterprises, which owns Dippin’ Dots and Doc Popcorn brands, and plans to revamp Crumbs Bake Shop and expand its menu to include a wide variety of snacks and sweets.
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Marcus Lemonis said, “Together with Fischers and their high level of business expertise, we look forward to creating the nations ‘sweet and snack’ destination by continuing to offer the high quality of Crumbs cupcakes and adding additional high-quality products owned by myself and Fischers.”
Lemonis, who on The Profit discusses turning around businesses with the motto “People, Process and Product” gets to put his principle to the test with the turnaround of Crumbs Bake Shop.