Marcus Lemonis, CNBC host of “The Profit” may be the one to rescue Crumbs Bake Shop from bankruptcy with a $6.5 million bid to take it over. The company closed down all of its shops in 48 states and filed for Chapter 11 on July 11. The Lemonis Fischer Acquisition company was on hand immediately to extend $1 million in funding to keep the company going, along with a $5.5 million loan in what turned out to be a “stalking horse bid.” Crumbs was open to other bidders, but when no rivals appeared on the scene by August 19, Lemonis Fischer declared a victory.
Lemonis said on his CNBC program that he thinks the company should extend its offerings beyond cupcakes, and wants to transform it into a general bake shop, true to its name. Crumbs will likely carry Lemonis-owned brands, like Key West Lime Pie, Matt’s cookies, Mr. Green Tea and Sweet Pete’s. His partner Fischer might even add his Dippin’ Dots Ice Cream to the menu.
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