CNBC’s Marcus Lemonis, along with Fischer Enterprises, owner of the Dippin’ Dots brand, rescued Crumbs Bake Shop from Chapter 11 last month, when the latter company closed its locations after filing for bankruptcy. Not letting valuable moments slide into oblivion, the popular bakery brand is back and is unveiling a revamped location on 795 Columbus Ave. in Manhattan.
Lemonis and Fischer made a 6.5 million bid for the troubled and crumbling bake shop, much of it in the form of loans. The new owners have plans to open at least 28 of its former 49 locations, and to make innovations in the menu. The store at Columbus and 97th street is expected to open next month with a full array of new menu options.