Israeli native Chen Levanon is making headlines for her successful startup ClicksMob, a fast-growing mobile performance advertising platform. Forbes recently named it one of America’s most promising companies for 2015. It went from only $1 million to $10 million in revenues in only two years.
Founded in January 2013, ClicksMob is entirely self-funded. Headquartered in New York, with offices in Tel Aviv, the company provides a marketplace for advertisers and publishers to buy and deliver mobile traffic for ROI positive monetization and user acquisition. It has been profitable from its 3rd month of operations.
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ClicksMob describes itself as a top tier mobile performance network delivering “Worldwide quality traffic on a large scale”. The company boasts that it generates millions of clicks on a daily basis which convert to thousands of actions for its advertisers.
Basically, it helps new apps get new users.
On the honor from Forbes, Levanon, the firm’s CEO said “It is a rare company that makes the Forbes Most Promising Companies list, and we are delighted, honored and humbled that ClicksMob is part of such a prestigious group of winners. This recognition is a testament to the hard work of our entire team each and every day and the commitment to our clients to continually innovate and deliver the best possible ROI for their mobile advertising spend.”
She also explained to GeekTime, “Sometimes the conversion rate is 5 percent and sometimes it’s 1 percent. It depends on where the traffic source places the banner and it also depends on the attractiveness of your product. If you promote [a game like] Candy Crush and everyone wants to play it, the conversion rate will be high.”
“It’s not [advertisers’] core business, ” says Levanon. “Even if they want direct traffic, they can go ahead and approach one, two, ten traffic sources, but I give them 4, 000.”
She also said, “We developed our technology from scratch. There are a lot of companies that are similar to us but they actually take white label technology that looks the same and can be very flexible and they pay per click. I don’t pay for my technology. So I don’t mind delivering as many clicks as I can, because I care about the downloads and I want them to be super high-quality for the advertisers.”
“Our service is amazing. A year ago we were six employees. Now we are 40. A lot of people say ‘Chen, what did you do?’ And I say, ‘we have the best employees ever.’”
