Connect with us

Hi, what are you looking for?

Jewish Business News

Blogs

Occupy the App Store!

Levi-ShapiroMobile applications are a lousy business. More than 60% of applications earn less than $500 per month (Vision Mobile). And the market is getting worse every day. By 2018, Gartner predicts that less than .01% of mobile applications will be financially successful . As developers grow increasingly desperate for monetization, Amazon (which runs its own app store in 200 countries) identified success factors of the Top 50 applications.

 

 

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at [email protected].
Thank you.

Median revenue per app

I. More Time = More Money

Getting people to download the app is only the first step toward monetization. 62% of revenue occurs after the first 7 days and 35% of revenue occurs after the first 30 days. Your app needs to create a habit. The Crafting Contagious Workbook by Jonah Berger provides some tips (http://jonahberger.com/wp-content/uploads/2013/03/Crafting-Contagious-Workbook.pdf).

 

Levi Shapiro

 

II. Advertising is growing but In App Purchases (IAP) dominates.

In-app purchases generated 53% of revenue in Apple’s US App Store in January 2012. One year later, it generated a record 76% (Distimo: http://www.distimo.com/blog/2013_03_publication-how-the-most-successful-apps-monetize-their- user-base). For ad-based apps, the two most common models are cost per click (CPC) and cost per thousands impressions (CPM)

Levi Shapiro

III. In-Store Promotion Drives Awareness and Downloads

The Top 50 apps, on average, invested more toward marketing and promotion within the App Store.  Campaign bursts, carefully tested and measured, actually achieve a noticeable increase in downloads.

 

Promotion

The Lead Evangelist for the Amazon Appstore, Mike Hines, is in Israel this week to present at the Amazon Developer Day.

 

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Life-Style Health

Medint’s medical researchers provide data-driven insights to help patients make decisions; It is affordable- hundreds rather than thousands of dollars

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...