In a seismic move for the FinOps industry, Finout, an Israeli startup offering a FinOps platform that calls itself the FinOps-for-enterprise company, has secured a massive $40 million Series C funding round, spearheaded by global software powerhouse Insight Partners. Heavyweight investors Pitango, Team8, Red Dot Capital, and Maor Investments also joined the round, propelling Finout’s total funding to an impressive $85 million.
This latest investment underscores the explosive rise of FinOps as an essential pillar of modern enterprise strategy. Powering cloud-agnostic cost allocation and governance for industry giants like SiriusXM, Lyft, The New York Times, Choice Hotels, Wiz, Tenable, and Alchemy, Finout is redefining financial operations for the digital age. As businesses race to optimize cloud spending, Finout’s rapid ascent signals a new era of cost intelligence and governance at an unprecedented scale.
FinOps is a combination of operational framework and cultural shift designed to help organizations get the most value out of cloud computing. It’s not just about saving money, but about making informed decisions on cloud spending to optimize business value.
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Its core goal is to maximize business value from cloud resources, not just minimize cost. FinOps can improve cost optimization without sacrificing performance or security, increase cloud cost transparency and accountability and offers data-driven decision making for cloud resource allocation.
Co-founded in 2021 by CEO Roi Ravhon, CPO Asaf Liveanu and CTO Yizhar Gilboa, Finout is an enterprise-grade FinOps solution that helps companies easily allocate, manage and reduce their cloud spending across their entire infrastructure. Finout boasts that its solution provides the entire organization with complete visibility & context for your cloud costs, helping them save money, work smarter, & innovate more profitably, all without adding code or an agent.
Finout’s cloud cost management platform provides enterprises with enhanced visibility and control over their cloud spending through advanced allocation, unit economics analysis, and planning and forecasting capabilities. The platform enables organizations to drive accountability and contextualize cloud spend across teams, features, and business units while providing the business insights needed to understand spend at the customer, transaction, and feature level.
“The growing adoption of FinOps across enterprises is a testament to the increasing need for sophisticated, actionable cost management solutions in today’s complex cloud environments,” said Roi Ravhon, CEO and Co-Founder of Finout. “This funding is not just a validation of Finout’s market leadership but also of the vibrant community driving FinOps forward. With this investment, we’re poised to meet the surging demand by continuing to build the most advanced, user-centric platform available—empowering organizations to turn cloud cost management into a competitive advantage.”