Innovid CEO Zvika Netter (company PR pic)
Mediaocean, an American company that serves as a foundational partner for omnichannel advertising, and Innovid, a publicly traded Israeli software platform for the creation, delivery, measurement, and optimization of advertising, have entered into a definitive agreement in which Mediaocean will acquire Innovid. As part of the deal, Innovid will merge with Flashtalking to create a premier global, independent, omnichannel ad tech platform.
Mediaocean will acquire Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million, and an equity value of ~$525 million. The acquisition is expected to close in early 2025.
The companies said that together the combined organization will provide a broad array of complementary offerings, including ad delivery, creative personalization, measurement, and optimization across channels, including digital, social, CTV, and linear TV.
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Brands today face the challenge of navigating a complex media landscape, often constrained by limited visibility and control over their ad campaigns. By combining the strengths of Innovid and Flashtalking, we’re empowering brands to take charge of their media investments. This merger will provide advertisers with the tools and insights they need to make informed decisions, optimize their campaigns, and ultimately deliver better results.
Founded in 2007 by CEO Zvika Netter, CTO Tal Chalozin and Zack Zigdon, Innovid says that it is the only independent omni-channel advertising and analytics platform built for television. The company uses data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. It boasts that its platform “seamlessly connects all media, delivering superior advertising experiences across the audience journey.” Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific. Its clients include Fox, Samsung and Hulu.
“From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it,” said Zvika Netter, CEO & Founder, Innovid. “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future.”
