Odeeo team. (Odeeo)
Odeeo is an Israeli startup that offers an in-game audio advertising platform. The firm closed a strategic funding round of over $5 million from both existing and new investors.
Odeeo said it timed the investment to coincide with its expansion in key markets, primarily in North America. The company is growing its US team and operations, with Co-Founder and President Elad Stern relocating from Tel Aviv to New York to join VP Marketing Dan Feldstein, Commercial Lead James Kowan, and Agency Sales Lead Kathleen Verdugo. This news follows Odeeo’s recent announcement of its expansion into MENA through a strategic partnership with Evolution Media Group. Odeeo will also partner with Atinum to increase its presence in Asian territories, including Korea and Vietnam, in addition to its existing partnerships in Japan.
In-game audio advertising is a form of advertising that integrates audio content directly into video games. This can include background music, sound effects, or even audio advertisements that are played within the game itself. The goal is to reach a highly engaged audience that is already immersed in the game world.
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In-game audio advertising can be highly targeted to specific demographics, based on factors such as age, gender, and gaming preferences. By integrating audio content directly into the game, advertisers can create a more immersive and engaging experience for players. Gamers are often highly engaged with the games they play, making them a receptive audience for in-game advertising. In-game audio advertising can be measured using various metrics, such as impressions, clicks, and conversions.
“We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry. Their expertise in gaming and tech, as well as their strong presence in one of gaming’s largest markets, will be critical to helping Odeeo meet the worldwide demand for our offerings,” said Amit Monheit, Odeeo CEO and Co-Founder.
