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Burberry Appoints Joshua Schulman as New CEO: Luxury Fashion Brand’s Leadership Shift

Joshua Schulman brings luxury fashion leadership experience to Burberry, having served as CEO of Michael Kors (2021-2022) and Brand President at Coach (2017-2020).

Burberry CEO Joshua Schulman

Burberry CEO Joshua Schulman (LinkedIn)

The British luxury clothing company Burberry named Joshua Schulman, a former Michael Kors’ chief executive, as the firm’s new CEO. Schulman assumed the post on Wednesday, replacing former Burberry CEO Jonathan Akeroyd who was let go.

Burberry Chair Gerry Murphy said, “I am pleased that Josh will be joining Burberry as our new Chief Executive Officer. Josh is a proven leader with an outstanding record of building global luxury brands and driving profitable growth. He has a strong understanding of our brand and shares our ambition to build on Burberry’s unique creative heritage. His extensive experience in luxury and fashion will be key to realizing Burberry’s full potential.”

Joshua Schulman was previously CEO of American fashion brands Michael Kors (2021-2022) and Coach where he also served as Brand President (2017-2020). Prior to this, at Neiman Marcus Group, he was President of Bergdorf Goodman for five years. From 2007 to 2012, Joshua was CEO of Jimmy Choo in London. Earlier, Joshua was Executive Vice President/ Worldwide Merchandising and Sales at Yves Saint Laurent and Worldwide Director/ Women’s Ready To Wear at Gucci.

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“I am deeply honored to join Burberry as Chief Executive Officer. Burberry is an extraordinary luxury brand, quintessentially British, equal parts heritage and innovation. Its original purpose to protect people from the weather is more relevant than ever. I look forward to working alongside Daniel Lee and the talented teams to drive global growth, delight our customers, and write the next chapter of the Burberry story,” Joshua Schulman commented.

Burberry is a renowned British luxury fashion house established in 1856 by Thomas Burberry, a young draper’s apprentice, in Basingstoke, Hampshire, England. They are known for their timeless designs, high-quality materials, and iconic trench coats. In 1879, Burberry revolutionized rainwear with the invention of gabardine, a breathable, weatherproof, and hardwearing fabric.

Their trench coat, originally created for the military during World War I, became a staple and a fashion icon. The Burberry check, introduced in the 1920s as an outerwear lining, is another recognizable symbol of the brand.

Burberry continues to be a leader in the luxury fashion industry, known for its blend of classic British style and modern innovation.

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