Dave Portnoy is probably not too sorry he broke his pledge last year to quit betting on sports. This is because he just won $500,000 on Super Bowl LVIII by picking the Kansas City Chiefs to win. This is as his Barstool Sports signed a new exclusive deal with DraftKings, a sports betting web service, for gambling.
On his big Super Bowl 58 win, Dave Portnoy simply said, “It’s really simple. Always bet on Mahomes!” Mahomes is the Kansas City quarterback who led the Chiefs to a thrilling 25 – 22 victory over the San Francisco 49ers in overtime.
And Dave Portnoy also had a few words about the whole Taylor Swift thing. About her attendance at the Super Bowl, he sarcastically tweeted, “It’s so classy of Taylor to refuse to go on stage and steal all the shine from the players. You know Sister Jean would be hogging the mic right now.”
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While the terms of the new exclusive deal with DraftKings were not revealed, Dave Portnoy said, “I’m proud to announce that Barstool has signed a multi year monster deal with DraftKings. We’re back to our roots. DK is once again the exclusive sports betting partner of Barstool Sports. The more things change the more they stay the same.”
DraftKings CMO Stephanie Sherman said in a statement, “DraftKings has a portfolio of advertising deals and our exclusive agreement with Barstool represents another valuable, high-reach addition to our marketing mix.”
Founded in 2003 in Milton, Massachusetts, Barstool Sports is a digital media company that produces content focused on sports and pop-culture. Barstool Sports began as a small blog, but it quickly grew into one of the most popular sports websites in the world. The site is known for its irreverent humor and its coverage of a wide range of topics, including sports, pop culture, and current events.
Dave Portnoy bought back Barstool Sports last August for just $1 from Penn Entertainment, which had spent a total of $551 million in acquiring it. In 2019, Penn Entertainment paid Portnoy $163 million for a 36% stake in the firm. And then earlier this year it paid another $388 million for the rest of Barstool Sports. Penn unloaded Barstool because it expected the company to lose as much as $800 million.
Born on March 22, 1977, in Swampscott, Massachusetts, David Portnoy is an American businessman, blogger, and podcaster. He is the founder and owner of Barstool Sports, a sports and pop culture blog. Portnoy is known for his controversial and outspoken personality. He has been criticized for his comments about women and minorities, but he also has a large and loyal following.