Moon Active, an Israeli gaming startup and a unicorn is expanding its operations with the acquisition of the mobile game app Zen Match as well as some other apps from the Turkish firm Good Job Games. The acquisition terms were not revealed, but the deal is estimated to be worth as much as $150 million.
Moon Active certainly has the money to spend. The company first became a unicorn with a $300 million raise in November of 2021. And with signs pointing to an end of a high inflation period, people are looking for economies to pick up.
Founded in 2011, Moon Active boasts that it is one of the world’s fastest-growing mobile game companies and that it produces engaging entertainment that is enjoyed by players across the universe.
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Launched just over a year ago, in September 2021, Good Jobs’ game Zen Match describes itself as a modern mahjong tile match game that has a user base of over 10 million people. “It is the highest-rated tile-matching game for puzzle lovers.”
“We are very proud to collaborate with the talented Zen Match team and look forward to working together to grow this great product,” said Samuel Albin, CEO and Founder of Moon Active. “These are very exciting times for Moon Active as we continue to grow our existing games, develop new titles and further expand our portfolio through acquisitions of great products and talented teams such as Zen Match.”
“We have been following the thriving mobile game industry in Istanbul for a while and we are very happy to become a part of a place with such incredible talent.”
Good Job Games founder and CEO Ilker Ilicali said, “This is a great opportunity for the growth and success of Zen Match and its talented team, who have worked hard to make it the best connect tile games on the market.”