This article appeared in the September 2015 issue of Forbes Israel
Name the first three things that come to mind when you think of the Israeli Negev desert, and especially the city of Beersheba. If you came up with words like dust, poverty and camels, you are thinking of the old Beersheba. If, on the other hand, you thought of words like IT, innovation and entrepreneurship, your name might be Rubik Danilovich.
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