Itamar Falcon Coho AI Ceo and co-founder (from website)
Coho AI, a Tel Aviv-based startup once touted as a game-changer for how B2B software companies leverage customer data to drive revenue, has officially shut down after nearly four years of operation.
Founded by serial entrepreneur Ariel Maislos, along with Itamar Falcon and Michael Ehrlich, Coho AI had attracted early interest from prominent investors. However, the company struggled to generate meaningful revenue, ultimately leading to its quiet closure.
In a recent development, Coho AI reached an agreement with Israeli marketing tech unicorn Yotpo, which will absorb several of Coho’s employees and help cover some of the costs tied to the company’s shutdown.
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While operations have ceased, Coho is reportedly exploring options to sell its intellectual property, including its proprietary AI-driven customer insights technology.
The closure of Coho AI underscores the challenges startups face in converting innovative tech into sustainable business models, even with strong early backing and a high-potential product vision.
Founded in 2011 by Omri Cohen and Tomer Tagrin, Yotpo provides a platform with authentic rather than fake reviews of products by consumers. It also helps retail brands accelerate online revenue growth.
Founded in 2021, Coho AI boasted that it enabled growth, CS and sales teams to focus on the right revenue opportunities. Coho’s platform provides you with insights into how users use your products and what you need to do – both inside the product and externally – to increase upsells, expansions, and self-service conversions.
Coho AI helped established companies that have reached Product-Market Fit evolve into product insight-driven businesses. Coho AI shows companies that a product-led growth (PLG) methodology can be applied to a wide range of SaaS companies and in different stages of a customer life-cycle.
As of this time, the Coho AI website is functioning as usual and there is no mention on it of the company’s closure.
