Moon Active, an Israeli gaming startup and a unicorn, is laying off dozens of employees despite billions in revenue. The company currently has more than 2,500 employees at offices in countries like Ukraine, Romania, Belarus, and Lithuania.
Moon Active biggest success is the hit game “Coin Master,” which brings in $1.2 billion a year, according to Sensor Tower.
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Coin Master’s popularity skyrocketed during the COVID-19 pandemic. The game, which had already seen significant growth in 2019, experienced a surge in downloads and revenue in 2020. Strategic partnerships with celebrities like the Kardashians and Jennifer Lopez, combined with increased indoor time due to lockdowns, contributed to Coin Master’s meteoric rise. In May 2020 alone, the game achieved 15 million downloads and generated $113 million in revenue, solidifying its position as a leading mobile gaming title.
Founded in 2011, Moon Active boasts that it is one of the world’s fastest-growing mobile game companies and that it produces engaging entertainment that is enjoyed by players across the universe.
“Moon Active is one of the leading and most successful gaming companies in the world, which has grown significantly over the past few years and has made several mergers and acquisitions, and ended 2024 with record revenue of over $2 billion,” said the company. “During the first quarter of 2025, an organizational change was implemented, aligning the organizational structure with the company’s strategy. The change included streamlining measures aimed at ensuring ongoing growth while continuing to present impressive financial results.”
Moon Active first hit the coveted unicorn status in November 2021, with a $300 million raise that left the company with a $5 billion valuation.
It was just this past September that Moon Active surpassed $6 billion in revenue. This is all thanks to the hit game “Coin Master,” which brings in $1.2 billion a year, according to Sensor Tower.
