Yoni Assia, co-founder and CEO, eToro Doron Letzter (eToro pic)
eToro, the trailblazing Israeli-founded retail trading platform, has set its sights on the public market with a bold stride forward. The company has confidentially submitted filings to the U.S. Securities and Exchange Commission (SEC), signaling its intent to go public in a move that could reshape the financial trading landscape. According to the Financial Times, the anticipated initial public offering (IPO), potentially slated for the second quarter of 2025, is projected to catapult eToro’s valuation to an astonishing $5 billion. This milestone marks a defining chapter in eToro’s journey as a global fintech powerhouse.
The news comes after a year of speculation about the IPO, going back to 2021. During that time, the firm had some ups and downs. Last March, Jewish Business News first reported on eToro’s IPO plans. At that time the company expected to have just a $3.5 billion IPO.
eToro’s also once attempted to go public through a merger with special-purpose acquisition company (SPAC) FinTech Acquisition Corp. V. Initially announced in March 2021, the SPAC merger plans were officially abandoned in July 2022, citing unmet conditions between the two companies. However, prevailing market conditions at the time were likely the real roadblock.
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Fast forward to 2025, and the landscape has shifted significantly. With a new U.S. president set to take office and growing optimism about more favorable government policies post-Jan. 20, equity markets are poised for a strong rally this year. The timing couldn’t be better for eToro, positioning the company to capitalize on this more favorable climate as it takes its long-awaited step toward going public.
Founded in 2007 by Yoni and Ronen Assia, and David Ring, eToro developed a platform where users can invest in a variety of equities, commodities, indices, and cryptocurrencies. eToro is a global community of more than 27 million registered users who share their investment strategies. The platform enables users to easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want.
eToro calls itself the trading and investing platform that “empowers you to invest, share and learn,” with the vision of a world where “everyone can trade and invest in a simple and transparent way.”
Today eToro has over 35 million registered users from more than 100 countries.
