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Israeli Startup Bluebricks Empowers Businesses with Vendor-Agnostic Flexibility for Evolving Needs

Bluebricks offers companies the flexibility to adapt to new requirements without being tied to specific vendors

Bluebricks

Bluebricks founders

Bluebricks is an Israeli startup that offers cloud infrastructure management services. The company raised $4.5 million in a seed funding round led by Flint Capital and Glilot Capital Partners.

With over 70% of businesses expected to adopt industry cloud platforms by 2027, managing infrastructure at scale in multi-cloud environments presents a major challenge. Traditional IaC tools like Terraform often view infrastructure as a monolithic entity, leading to costly scalability issues and a heavy reliance on DevOps teams to manage updates and prevent disruptions.

Founded in 2014 by serial entrepreneur Idan Yalovich and Pini Vaknin, Bluebricks has been at the forefront of the identity-based digital information security and payment market for nearly 8 years. Its identity-based data security solutions secure governments, enterprises and financial institutions in more than 50+ organizations spanning 10 countries. We have protected about million plus users with zero fraud using our security product, Axiom Protect. We have also protected 10+million API calls in last 2 years using our APIfication product, Service Guard. About 0.5+million Corporate Financial transactions are done using our payment platform, XPAY 2.0.

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Bluebricks Atomic Infrastructure is a cutting-edge solution designed to revolutionize infrastructure management in cloud environments. It leverages a unique approach, breaking down infrastructure into its smallest, most fundamental components—atoms—to achieve unparalleled flexibility, scalability, and efficiency.

The core idea is to represent infrastructure as a collection of atomic units, such as servers, storage, and networking components. These units are treated as independent entities, allowing for granular control and customization. Bluebricks uses a declarative approach, where you describe the desired state of your infrastructure using a simple, human-readable language. The system automatically ensures that the actual state matches the desired one.

Bluebricks acts as an AI enabler for businesses. Many organizations still rely on manual processes, such as pull requests in GitHub, for infrastructure changes. Bluebricks removes these bottlenecks by automating infrastructure provisioning with atomic blueprints, allowing businesses to deploy AI-generated code quickly and safely.

By integrating composability in infrastructure management, Bluebricks offers companies the flexibility to adapt to new requirements without being tied to specific vendors, preserving full code ownership and reducing risks.

“We invented the Atomic Infrastructure™ technology to break infrastructure code into small pieces and orchestrate them using semantic relationships,” explained Idan Yalovich, co-founder and CEO of Bluebricks. “This reduces the need for DevOps intervention, saving companies significant time and costs.”

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