Playtika IPO- PR
Playtika, the Israeli mobile gaming giant, will acquire fellow Israeli firm SuperPlay for $700 million in upfront cash, subject to customary working capital adjustments. The deal is expected to be funded using Playtika’s existing balance sheet cash.
In addition to the upfront payment, Playtika has agreed to pay up to $1.25 billion in contingent consideration if SuperPlay meets certain financial targets for the years 2025, 2026, and 2027. The specific earnout payments will depend on both revenue and adjusted EBITDA performance. If earned, these payments are expected to be funded through Playtika’s ongoing operations and balance sheet.
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As part of this acquisition, Playtika is currently evaluating its financing options and debt maturity profile.
Founded in 2019 by Gilad Almog and Eyal Netzer, who are former Playtika employees, and Elad Drory, SuperPlay is one of the fastest growing mobile gaming companies in the world. Headquartered in Israel with additional offices in Ukraine and Romania, they are known for their class-leading production value, marketing, and analytics expertise. Since its founding, SuperPlay has launched two back-to-back hit games: Dice Dreams and Domino Dreams, building a brand that players around the world love, and disrupting two genres with innovative gameplay. SuperPlay is backed by NFX, 83North, VGames, General Catalyst, Key1 Capital, O.G. Venture Partners, and Gal Ventures.
In 2024, both Dice Dreams and Domino Dreams have grown rapidly, boasting a combined 1.7 million Average Daily Active Users as of August. Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika.
“We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities,” said Robert Antokol, Chief Executive Officer. “SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide.”
“We’re incredibly excited for this opportunity,” said Gilad Almog and Eyal Netzer. “It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights.”
