Holisto team (company pic)
Israeli hotel booking platform Holisto, a startup, secured a $10 million investment from travel giant Trivago. Holisto specializes in price aggregation and dynamic booking technology.
trivago N.V. offers a hotel and accommodation search platform. The firm boasts that its platform allows travelers to make “informed decisions by personalizing their search for hotels and providing them with access to a deep supply of relevant information and prices”. The search can be accessed globally via 53 localized websites and apps available in 31 languages. As of March 31, 2024, trivago offered access to more than 5 million hotels and other types of accommodation in over 190 countries.
Founded in 2015 by Avi Wortzel, Eran Shust, and Shay Horovitz, Holisto was originally called Splitty. Holisto is a technology-based online travel booking platform and boasts that its tech is “disrupting the market by harnessing the power of advanced AI to make travel more affordable and personalized for consumers.”
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Holisto’s advanced AI technology, says the company, leverages its “unique holistic” view of hotel rates and plans across multiple inventory sources, including online travel agencies, global distribution systems, wholesalers and hotel operators to provide consumers with more affordable and personalized bookings.
“The investment and stronger partnership will allow us to offer “Trivago Book & Go” to all our advertising partners. Our goal is to provide a more consistent booking experience for our users and help our advertising partners to drive conversions. Holistos’ footprint in rate optimization and price accuracy is best in class. Their team is leveraging AI to optimize rate exposure and dynamic pricing, delivering tangible value to travelers. We are impressed by their tech teams and expansion in recent years.” says Johannes Thomas, CEO of trivago.
“We are thrilled to further strengthen our partnership with trivago, leveraging Holisto technology to enhance their booking experience and entire marketplace. This collaboration will allow us to showcase our capabilities and drive value to travelers across trivago`s global platform,” adds Eran Shust, CEO of Holisto.
