Adi Lev CEO of Flipkart Israel
Flipkart, India’s leading e-commerce marketplace, announced the launch of a new initiative aimed at fostering collaboration with Israeli startups. This program, part of Flipkart Leap, the company’s startup accelerator program, is designed to connect Israeli innovators with Flipkart’s vast resources and market reach.
The Flipkart Leap Innovation Network (FLIN) offers Israeli startups at various stages the opportunity to test their solutions through partnerships with Flipkart and gain access to a massive market by reaching Flipkart’s hundreds of millions of customers in India.
Adi Lev, CEO of Flipkart Israel, said, “There’s a strong interest in Israel’s technology in India, and FLIN provides a unique opportunity for startups to collaborate with Flipkart and make a significant leap forward.”
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Jeyandran Venugopal, Flipkart CTO, said, “We’re excited to partner with young Israeli startups. Through these partnerships, we aim to fuel innovation and address real-world problems.”
Innovative startups in areas like e-commerce experiences, emerging technologies, and early-stage businesses. Startups with existing solutions ready for deployment through pilot programs on Flipkart’s platform.
Startups from previous cohorts have already seen success through FLIN:
Pilot programs: Several companies have collaborated with Flipkart’s product and engineering teams.
Scaling Up: Some startups are now expanding their offerings across Flipkart’s platform.
How to Apply
Flipkart Leap Ahead is designed to identify promising early-stage startups that have the potential to disrupt the digital ecosystem and provide equity-based funding and growth acceleration. This program will be the cornerstone of seed-stage investments made by Flipkart Ventures, the $100M venture fund in 2022 by Flipkart. The accelerator will invest in seed to Seed to Series A startups, with a cheque size of $200K – $500K.
Flipkart is a leading Indian e-commerce company offering over 150 million products across 80+ categories. They empower sellers and small businesses to participate in India’s digital commerce revolution.
Flipkart has had a presence in Israel since 2018 through the acquisition of Upstream Commerce. They have an Israel Development and Innovation Center focused on AI and algorithms.
