Ralph Lauren 2024 Team USA Closing Ceremony (Ralph Lauren – Photographer: Richard Phibbs)
The excitement is building for the 2024 Olympic and Paralympic Games in Paris! As the athletes train for their moment on the world stage, Ralph Lauren, the official outfitter for Team USA for the ninth consecutive time, has unveiled the official uniforms for both the Opening and Closing Ceremonies.
Ralph Lauren’s designs consistently bridge the gap between timeless elegance and modern trends. This commitment to enduring style continues with the Team USA collection for Paris 2024. Inspired by the vibrant energy of the host city and the rich heritage of the Olympics and Paralympics, the uniforms proudly showcase a classic American spirit with a distinctly Parisian twist.
For the Opening Ceremony, Ralph Lauren takes a modern spin on the concept of classic tailoring. The centerpiece of the outfit is a sharp, single-breasted wool blazer with crisp red and white tipping along the edges, pockets, and cuffs – a subtle nod to the American flag. This sophisticated jacket is then paired with a timeless striped oxford shirt, adding a touch of preppy charm.
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The surprising element of the Opening Ceremony look comes in the form of the bottom half. Instead of the expected dress pants, Ralph Lauren opts for a pair of tapered jeans, creating a more relaxed and contemporary silhouette. This unexpected pairing reflects the brand’s ability to seamlessly blend classic elements with modern trends. To complete the look, athletes will wear classic suede shoes, adding a touch of polish to the overall ensemble.
The Closing Ceremony uniform embraces a more athletic aesthetic. Here, Ralph Lauren equips Team USA with a moto-style jacket, a style that exudes a sense of energy and dynamism. The jacket will be paired with crisp white denim pants, creating a clean and sporty base. The pièce de résistance, however, lies in the Polo shirt.
Building on Ralph Lauren’s commitment to sustainability, the Closing Ceremony Polo will be a custom-designed piece from the brand’s Create Your Own program. This innovative shirt utilizes flat-knit technology, which significantly reduces fabric waste during the production process. This eco-friendly approach aligns with the growing importance of sustainability in the fashion industry and emphasizes Ralph Lauren’s dedication to responsible practices.
David Lauren, Chief Branding and Innovation Officer at Ralph Lauren Corporation, expressed the company’s deep honor in designing for Team USA: “Ralph Lauren is profoundly honored to define the look of the American delegation as they represent our country in one of the world’s most celebrated and storied events.”
He went on to highlight the brand’s longstanding connection to sports-inspired style saying, “For nearly 60 years, Ralph Lauren has been a pioneer at the intersection of style and sport – the vibrancy, passion, and self-expression in sport has been a central touchpoint of inspiration for our brand since the very beginning of the iconic Polo brand in 1967.”
This spirit of innovation and connection to athleticism is evident in the Team USA uniforms. The designs celebrate American athletic prowess on the world stage while showcasing the brand’s commitment to timeless style and responsible practices.
Ralph Lauren, the designer behind the iconic brand, boasts an impressive career spanning over six decades. Born Ralph Lifshitz in the Bronx, New York in 1939, his journey began with designing men’s ties. However, his vision and talent quickly propelled him forward. In 1967, he launched his own line called Polo, and by 1968, he had debuted his first full menswear collection.
Ralph Lauren’s success stems not only from his design talent but also from his ability to capture the essence of American style. His clothing evokes images of wealth, leisure, and sophistication, offering a vision of the American dream. His designs have played a significant role in shaping the perception of American fashion on a global scale.
