BRIA team (company pic)
Israeli startup BRIA offers an “ethical” visual generative AI platform, one that promises to follow all laws. To that end, BRIA raised $24 million in a Series A funding round jointly led by GFT Ventures, Intel Capital, and Entrée Capital.
So, what exactly does BRIA do and what does the company mean when it talks “ethical” use of visual generative AI?
BRIA boasts that its platform enables companies to “easily tailor their visual requirements” and allows developers to “seamlessly integrate generative AI capabilities into any existing product, solution, or system as a source code and pre-trained model, API, and SDK. BRIA collaborates with many of the world’s leading stock image providers and manages over one billion licensed images.”
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These images are used to train BRIA’s text-to-image foundation models while “ensuring the original creators, artists, and media companies receive royalties to fairly compensate for their images’ contribution to the final generated output.”
As for ethics, the company deals with the issues raised by the expansion of AI, the things that make it so controversial. This has to do with infringing on copyrights and more. In the field of images, there is the matter of “deep fakes,” making fake images of real people or making fake people up and pretending that they are real. The ethical issues related to AI tech are endless.
While there are countless opportunities for generative AI to improve business performance, explains BRIA, the ideas governing how the technology can be ethically applied and developed are increasingly scrutinized. According to Salesforce, 43% of consumers do not trust companies to use AI ethically, a reality compounded by copyright infringement lawsuits surging.
BRIA provides what it says is the only “comprehensive solution that tackles this head-on and fully complies with copyright infringement.” BRIA’s platform is trained solely on licensed imagery and contains no public figures, trademarks, or privacy concerns, which safeguards a company from legal challenges, offers full liability, and grants businesses complete access to text-to-image and text-to-video models.
Generative AI, also known as generative artificial intelligence, is a burgeoning field with exciting possibilities. Generative AI creates new content, like text, images, music, audio, and videos. Imagine an AI artist that paints landscapes, a writer that crafts poems, or a musician that composes symphonies – all driven by algorithms.
These models learn from massive datasets of existing content, analyzing patterns and relationships. Based on this knowledge, they “imagine” new creations that mimic the styles and structures they’ve encountered.
Visual generative AI is rapidly evolving, with improvements in realism, creative control, and ethical considerations. Its potential to transform various industries and creative endeavors is undeniable.
“With the rapid adoption of generative AI in commercial operations, and as 70% of CEOs agree with the need to act urgently on generative AI to avoid giving their competitors a strategic advantage, it is vital that final outputs are developed from ethical, unbiased, and licensed sources without holding the foundation models in a walled garden,” said Dr. Yair Adato, CEO and Founder of BRIA. “It is essential that companies are equipped with generative AI capabilities as part of their core technology stack so they can seamlessly scale their operations and ensure they own intellectual property and data. This is precisely what BRIA is providing to any company using our licensed-sourced platform and we are thrilled with this opportunity to empower more businesses with the ability to generate AI responsibly.”
