Asaf Peled Minute Media CEO (company pic)
In much needed good news for the war ravaged Startup Nation Israel Minute Media, an Israeli sports content technology startup and a unicorn, has acquired North American sports content distributor STN Video. While the terms of the deal were not disclosed, Calcalist reported that it was worth as much as $150 million.
So far January has shown that even after more than three months of fighting in the Iron Swords War against the Hamas terrorist group in Gaza, Israel Startup Nation is still strong. It was only natural that in the first couple of months after the barbaric Hamas massacre of October 7 things would slow down for Israel. In the first few weeks after the attack the Shekel plummeted, but has since returned to its pre-war value.
This week alone has seen several major deal for Israeli forms. For example, two cybersecurity startups, Torq and Silverfort, raked in hundreds of millions in new funding.
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And this new deal is especially good news for Minute Media which just one year ago was forced to lay off 50 employees, almost 10% of its 520-person workforce at the time.
Minute Media raised capital from both industry-leaders HSBC Innovation Banking and funds and accounts managed by BlackRock to help fund the deal.
Headquartered in Victoria, BC, Canada with additional teams in NYC and Miami, STN Video was founded in 2010 as SendtoNews and calls itself a leading Online Video Platform for publishers that care about user experience, content and monetization.
Founded in Israel in 2011, Minute Media’s portfolio now consists of 6 global sports and entertainment brands, including Players’ Tribune and The Big Lead, all of which are powered by Minute Media’s proprietary publishing platform. This technology is also leveraged by third party publishers, powering their digital content destinations while servicing their business and operational needs.
“STN Video was built for distribution partners who care about content, user experience and monetization,” said Matthew Watson, CEO of STN Video. “We are thrilled to continue our journey with Minute Media to maximize our global video reach for content providers and advertisers across their unique platforms.”
“Bringing STN Video into the Minute Media family is a big win for our owned sports content brands, distribution partners and advertisers. With STN’s sports content highlight rights and award-winning video technology, Minute Media’s partners and clients will have access to a 360 degree view of the sports industry, combining content from athletes, teams, creators, and now, leagues,” said Asaf Peled, Founder and CEO of Minute Media.
