Cells made into ground coffee – Pluri
Pluri, an Israeli biotech company that transforms cells into “solutions that promote global well-being and sustainability,” is making history by launching a cell-based coffee business. Pluri says this will revolutionize the coffee industry.
Pluri’s cell-based coffee product is designed to address the growing global demand for sustainable, high-quality coffee at mass-scale production, without the harm to the environment that comes from the massive production of various crops. The massive breeding of animals like cattle for food causes environmental problems due to all of the waste they produce and the energy consumed in their breeding. So, farmed products can cause environmental damage since they require the use of tremendous amounts of water and energy.
Just look at the problems faced by California in recent years. That state produces so many grapes for wine, nuts, oranges, and other crops that it is literally running out of water.
These are the kinds of problems that Pluri’s technology is coming to solve. Compared to traditional methods of coffee production, Pluri’s cell-based coffee is estimated to slash water usage by 98%. This innovation, it says, promises to confront the reduction of suitable growing areas that are expected to decline by up to 50% by 2050 and minimize the environmental impact of coffee production, as current production methods have a high carbon footprint.
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It should surprise few that an Israeli firm is the one making this step since, in recent years Israel has taken the lead in the field of alternatives to animal-based products.
Just last week Israel became the first country in the world to allow for the marketing of lab grown meat when it authorized the Israeli startup Aleph Farms, which boasts Leonardo DiCaprio among its investors, to sell “cultivated meat” in the country.
Founded in 2003, Pluri is pioneering plant cell-based, industrial-scale manufacturing solutions for the coffee industry, leveraging its 3D cell expansion technology to create “high quality” coffee under the company’s new business vertical, PluriAgtech. PluriAgtech aims to forge a “brighter, greener future” for agriculture by using breakthrough cell technology to create more eco-friendly alternatives to traditional farming methods.
The Company’s technology platform, a patented and validated state-of-the-art 3D cell expansion system, advances novel cell-based solutions for a range of initiatives— from medicine and climate change to food scarcity, animal cruelty and beyond. Pluri’s method is uniquely accurate, scalable, cost-effective, and consistent from batch to batch. Pluri currently operates in regenerative medicine and food-tech and aims to establish partnerships that leverage the company’s 3D cell-based technology to additional industries that require effective, mass cell production.
“We believe deeply in the power of cell technology to make farming and food cultivation more productive and sustainable. Pluri’s advanced agtech solutions potentially reduce the environmental footprint of traditional agricultural production. PluriAgtech can deliver numerous solutoons ranging from products like cell-based coffee to bioactive in order to address the biggest challenges in agriculture,” said Pluri CEO and President Yaky Yanay.
