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Is Threads the Elon Musk Killer?

Tesla CEO Elon Musk

Threads, the new messaging app from Meta/Facebook that is connected to Instagram just might be what finally takes down the hubris filled Elon Musk. At least that is what observers are now saying about the Tesla founder and Twitter owner after Threads skyrocketed to more than 100 million new users in just its first few days.

At the same time, the volume of traffic on Twitter has reportedly declined. David Carr, a senior insights manager at Similarweb, told CNN “In the first two full days that Threads was generally available, [last] Thursday and Friday, web traffic to twitter.com was down 5% compared with the same days of the previous week and down 11% compared with July 6 and 7, 2022. We’ve been reporting for a while that Twitter is down compared with last year – June traffic was down 4% – but Threads seems to be taking a bigger bite out of it.”

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The release of Threads may have come at an opportune time as Twitter had been floundering for months after its acquisition by Musk last year for $44 billion, during which time user traffic already dropped. Musk has been criticized for implementing new policies like charging for account verifications.

The Independent published an editorial harshly critical of Elon Musk.

“Elon Musk has done the impossible. His behavior was so openly depraved and Twitter became so insufferable, that he made a Zuckerberg platform look good in comparison,” it read. “Since Musk bought Twitter eight months ago, he spent that time personally spreading far-right conspiracy theories, tweaking the algorithm to favor himself, and condescending his own users. Musk removed the legacy verification system, taking away blue checks from journalists, like myself, and giving them to anyone who pays $8.”

And Elon Musk seems to be genuinely scared of Mark Zuckerberg right now and not just of their planned upcoming cage match. Their respective comments about one another when they made that challenge were relatively civil. But that all seems like ancient history now.

Elon Musk’s Tweets about Mark Zuckerberg in the days since Threads launched have gotten really nasty. In one, Musk said “Zuck is a cuck,” a crude insult for a married man (look it up).

In another Elon Musk shamelessly said, “I propose a literal dick measuring contest.”

Musk also called Threads, “just Instagram minus pics, which makes no sense, given that thirst pics are the main reason people use that app.”

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