Humanz ad
Humanz, an Israeli startup offering an AI-based influencer marketing platform, raised $5 million in a Series A round of funding led by strategic investors, including Yuval Tal, the founder of fintech company Payoneer. Humanz has now raised $17 million to date.
OK, so we have all heard about AI – artificial intelligence. One of the big AI pioneers – Sam Altman who started OpenAI – is currently visiting Israel and has met with its President, Isaac Herzog.
But then there are influencers. Of course, we all know about these people. They are people who are famous for doing nothing. Like Kim Kardashian, they are usually young women with a lot of plastic surgery and very big certain parts of their anatomies who make a lot of money from advertising because they have lots of followers on social media. They are certainly a great role model for the children of the world. But how does Humanz help them?
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Founded in 2017 by CEO Liav Refael-Chen, COO Roi Naaman, CPO Kobi Dalal, CTO Eliran Moyal, and Shmuel Goldfarb, Humanz is an AI-powered platform that boasts its tech makes influencer marketing “accessible, reliable and trustworthy for marketers and influencers.” The solution addresses the major pain point of marketers being able to identify, in large scale, relevant and authenticated content creators; and to thereafter manage an entire campaign process from influencer selection, content approval, payment and ROI analytics on a single platform.
So, an influencer can use this service to try and increase their traffic, thereby getting more money for doing absolutely nothing all day long and filming themselves not doing it.
Humanz has many global multinational clients, including McDonalds, Kimberly-Clark, Zara, L’Oréal, Nestlé, Unilever, Group M, Omnicom and Universal McCann. Humanz has expanded rapidly across territories to satisfy customer demand, with operations in the USA, Israel, South Africa, Turkey, Nigeria, Brazil, and India.
“In recent times, advertisers are looking more and more for a measurable and performance-oriented approach,” said Liav Refael-Chen, co-founder and CEO of Humanz. “We bring this news to the world through our platform. We enable brands and content creators to work more and earn more. The goal is to give value to our customers in both the strategic sense of working with creators and on the technological side. As entrepreneurs, we have always believed in this way and this is how we built the company from day one, even when the market behaved differently. Liran’s joining is strategic and important for our continued growth. We continue to grow in an efficient and smart way, acting with high sensitivity to the state of the markets, with an emphasis on the U.S.”
