Mark Cuban has declared war on Twitter against Elon Musk, over Twitter. Well, a war of words at least. And no, this has nothing to do with Musk’s reprehensible anti-Semitic attacks on George Soros. Mark Cuban, a self-made billionaire like Musk and Soros, is also Jewish. But he is most concerned these days about how Twitter has changed under Musk’s ownership.
Apparently, Mark Cuban thinks that Twitter has become less democratic under Elon Musk. And he also took a dig at Musk’s claims to be concerned about freedom of speech and how the platform banned certain people and certain types of comments before he became the Tweet Master.
Thank goodness these people are spending their time, energy and all that money they have on important matters like social media rules, or which social media company rules, so to speak. Imagine if they wasted their time on money on trivial things instead, like fighting climate change or finding cures for horrible diseases.
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So, in short, this is what Mark Cuban tweeted about Twitter. Or maybe he twitted about Tweets.
Cuban did acknowledge – obviously much to Elon Musk’s relief – that on Twitter everyone does have access. But (yes you knew a but was coming) Cuban said Elon Musk has the “ultimate reach and control.”
“Who he supports or denigrates,” said Cuban, “is the Twitter equivalent of State intervention. He owns the platform, he can do what he chooses. But it’s disingenuous to say Twitter is the home of free speech when he chooses to often put his thumb on the scale of reach.”
Wow! That was so well put. But maybe someone should tell these guys that Twitter and Facebook just aren’t that cool anymore with the most important people in the world – anyone under the age of 25. Soon enough most of their advertising will come from products like adult diapers and firms that offer reverse mortgages. It’s just that sad to already be over 30.
(On a side note, AARP is apparently lowering its minimum membership age to 35.)
Mark Cuban does feel bad, in a way, for Musk saying that this is a “difficult position for him to be in” being a billionaire who spent way too much money on a new toy and is acting like some who just bought the Mona Lisa and painted a mustache on her face because he thought that would make it look better.
“He is opinionated and has every right to be and to tweet what he damn well please,” Mark Cuban said of Musk which Elon Musk surely appreciates because he needed someone to affirm his greatness and inborn right to be a, a@#h%$e.
“But rather than saying Twitter is the home of free speech,” added Cuban, “I wish he would just call it like it is. Twitter is his platform and he is going to use it to support and influence the positions he wants to support and influence.”
After Elon Musk himself made an open invitation for users to make suggestions for how to make Twitter better, Mark Cuban posted what was, in effect, a treatise on the matter. Cuban gave a long and detailed explanation of why he thinks Musk and his own company get the most out of Twitter’s new system that was implemented after Musk took over the company.
“So when Elon Musk tweets, and gets a disproportionate number of likes and engagement relative to tweets from anyone else,” said Mark Cuban, “there is a huge downstream impact on EVERYONE’s For You column.”
Then, he proposed changes, pointing out that Twitter used to deal with issues like this by giving everyone the option of choosing either chronological results from people they follow or an algorithmically driven option.
“That’s the big change that made Twitter different than before,” he tweeted.
Hopefully, everyone in the world who read Mark Cuban’s words about Twits and Elon Musk will get a sense of relief and so they can all Tweet about it, or not. The clock is going “TikTok, TikTock, TikTock.”