Amazon launched its own AI tool called Bedrock, which the company calls a new service for “building and scaling” generative AI applications. Israel’s AI21 Labs, a startup from Amnon Shashua that specializes in Natural Language Processing (NLP), entered a partnership with Amazon Bedrock the company says will allow customers to scale their own generative AI-driven applications.
Amazon boasts that Bedrock provides users the flexibility to choose from a wide range of FMs built by AI startups and Amazon so they can find the model that is “best suited for what you are trying to get done. With Bedrock’s serverless experience, you can get started quickly, privately customize FMs with your own data, and easily integrate and deploy them into your applications using the AWS tools and capabilities you are familiar with (including integrations with Amazon SageMaker ML features like Experiments to test different models and Pipelines to manage your FMs at scale) without having to manage any infrastructure.”
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Swami Sivasubramanian, vice president of data and machine learning at Amazon Web Services (AWS), wrote in a blogpost, “One of the most important capabilities of Bedrock is how easy it is to customize a model. Customers simply point Bedrock at a few labeled examples in Amazon S3, and the service can fine-tune the model for a particular task without having to annotate large volumes of data (as few as 20 examples is enough). Imagine a content marketing manager who works at a leading fashion retailer and needs to develop fresh, targeted ad and campaign copy for an upcoming new line of handbags.”
Founded in 2017 by Yoav Shoham, Ori Goshen, and Amnon Shashua, AI21 Labs helps machines speak, or communicate, depending on how you look at it. This may not sound like such an original idea. Don’t computers and systems already communicate in one way or another? The answer is yes, but the level at which they communicate and process information keeps on changing.
AI21 explains that in the past decade, neural networks fueled by unprecedented volumes of data and powerful computing led to a revolution in computer vision – the ability of machines to understand and generate images. The company says that language is harder for machines than vision and requires tectonic shifts in the way we build these machines.
AI21 Labs CEO Ori Goshen said, “At AI21 Labs, we help businesses and developers use state-of-the-art language models with the goal of revolutionizing writing and reading experiences using generative AI and without requiring any natural language processing (NLP) expertise. We recently announced the Jurassic-2 family of models that offer best-in-class LLMs, bringing top-tier quality, flexibility, and high performance.”
“We are excited about making Jurassic-2 models available through Amazon Bedrock because it enables developers to easily access Jurassic-2 without leaving their AWS environment and leverage the powerful generative text capabilities without worrying about managing the infrastructure,” added Goshen. “With the combination of Jurassic-2 models and Amazon Bedrock, developers can maximize the performance of language tasks while optimizing the cost thanks to the impressive zero-shot instruction-following capabilities and small footprint of Jurassic-2, and Bedrock’s cost-effective infrastructure.”
