OpenWeb co-founders Nadav Shoval and Roee Goldberg with ADYOULIKE co-founders Julien Verdier, Yohan Elmaalem, Francis Turner, and Dale Lovell (company pic)
OpenWeb, an Israeli startup and a unicorn that develops an audience relationship platform, acquired the proprietary audience management platform Jeeng for $100 million.OpenWeb hit unicorn status last October when the company raised $170 million in a Series F funding round that left the company with a valuation of $1.5 billion.
Founded in 2012 by CEO Nadav Shoval and originally called Spot.IM, COO Roee Goldberg and Ishay Green, OpenWeb helps publishers gain independence from traditional social media by “fueling millions of high-quality conversations” across thousands of communities with more than one hundred million monthly users. OpenWeb boasts that its platform offers engagement and conversion funnels that turn casual readers into a community of loyal, active, registered users.
Founded in 2010, Jeeng, formerly PowerInbox, provides personalized, automated and multichannel messaging solutions allowing publishers to drive new revenue with personalized audience engagement and supports 150 million unique monthly visitors and over 650 publishers, including VICE Media, The Atlantic, Crain’s, HarperCollins, and Vox Media. Jeeng boasts that it allows publishers can better own and optimize their audiences – focusing on automated, cross-channel messaging tailored to audience interest, easily managed and supported by a dynamic messaging platform.
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“This acquisition brings us closer to our goal of ‘OpenWeb Everywhere,’ giving brands and publishers the ability to communicate with hundreds of millions of users across every online platform they encounter – messaging, email, notifications, newsreaders, interactive conversations and more,” said Nadav Shoval, CEO and co-founder of OpenWeb. “With the demise of third-party cookies, collapsing trust in social media, and the segmentation of online audiences, publishers and advertisers need to talk to their users one-on-one, in a personalized way. With Jeeng’s capabilities, we can continue to build and strengthen those individual relationships.”
“Users are bombarded with messages directed at them online every day, and publishers need a way to break through that noise and deliver curated content,” said OpenWeb CFO Haim Sasson. “This unified company will be the definitive partner for publishers and advertisers to move away from the walled gardens of social media and establish more thoughtful, more secure connections with audiences.”
“OpenWeb and Jeeng are the perfect fit as we share the same vision,” said Jeff Kupietzky, CEO of Jeeng. “OpenWeb is leading the industry in cultivating innovative, safe, and Web3-ready decentralized social experiences. Jeeng has excelled at providing personalized, automated communications with built-in monetization. Together, we’re forming a hyper-targeted and first-party data-rich 360 degree experience.”
