by Contributing Author
Promotional items can help supercharge the brand visibility and sales of any business. Home improvement businesses are in a particularly good position for using promo items during marketing and customer outreach campaigns, however. To ensure your home improvement business can compete with the big chains, here are some handy promotion items for home improvement businesses:

First-Aid Kits

It’s crucial to administer first aid as soon as you get an injury, and many small injuries can occur while completing a complex home improvement project. By giving out branded first-aid kits to customers, you can ensure they don’t get an infection from an otherwise small injury. First-aid supplies are essential for protecting yourself, so giving them out lets your customers know that you truly care about their well-being. If you’re selling a lot of materials to families, you can make them appreciate your brand intensely anytime they need a band-aid or some disinfectant for their children’s wounds.

Flashlights

Home improvement projects can get complex fast. Because of this, there are sometimes moments when you need extra light to work in a tight space, or to ensure you handle a step in the building process successfully. Ensure your customers stay in the light by handing out branded flashlights with certain types of sales (or sales that go over a certain amount). You can buy a ton of branded flashlights in bulk for an affordable price, so every home improvement business can benefit from this promotional gift idea. Just make sure you go with a flashlight that does not need an obscure type of battery!

Tape Measures

Your customers will need a tape measure to stay precise and successful whenever they take on a fun home improvement project. Because they are so widely used,  it is strongly advised that you provide a tape measure as a choice in your upcoming promotional marketing campaign if you’re looking to attract clients doing home improvement projects. That said, be careful when designing your promotional tape measure, as you want to ensure your logo stands out prominently. This will help expose your brand successfully to anyone who helps your customers with their home improvement projects, which will make your brand more beloved within the community you’re doing business in.

Towels

Towels come in handy for a variety of home improvement projects and help customers stay clean as they get their projects done. Both washing and cleaning your workspace are important to keep your project going successfully. You’ll be doing your clients a tremendous favor if you consider branding towels to hand out to them. When new customers come into your home improvement business, you can even give out the towel with any first-time purchase they make, which will make their first time in the store incredibly exciting. Doing so will help your word-of-mouth marketing and bring a ton of brand-new customers into your store to stimulate your business.

Work Gloves

Working gloves are a great option if you want to give a promotional item to clients who enjoy DIY projects, and they can help you attract clients to your store to get their home improvement and DIY goods. After all, these gloves are perfect for keeping your hands secure, steady, and prepared for a firm grip during every stage of the work task. Be careful to buy gloves that are appropriate for the kinds of projects you anticipate your customers are working on, that way they will want to use the gloves frequently (boosting your brand’s importance in their life as a result).

Coasters

You can distribute a variety of highly practical and comfortable items as part of a promotional marketing effort, and for those that love to improve their homes, having coasters and other protective items on hand when they’re relaxing between projects is essential. You want to make your customers feel you’re not just giving them tools, after all. The use of coasters is particularly common since it enables homeowners to protect their priceless dining and coffee tables. Placing your company’s logo on the coaster in a visually-striking fashion, and perhaps adding some contact information alongside it, will ensure they are a hit with your consumer base.

Get Working with Promo Marketing

By working on a well-thought-out promo marketing campaign, you can quickly boost your brand’s success in 2023 (and beyond). Always consider how you will add your brand, and other information relevant to your outreach, to the promo item you’re giving out. By doing so, you’ll ensure customers are influenced to frequent your stores after they use their promo gifts.