Pico team. (Pico)
Pico, an Israeli startup that offers a data-driven fan marketing platform for sports-related businesses, has been acquired by Infront Sports & Media, a Swiss sports marketing company. The purchase price was not revealed.
Pico, which employs 12 people, has raised $5 million in investments to date and its entire team is expected to join Infront.
Founded in 2014 by Asaf Nevo, Aviv Paz, and Roi Mozer, Pico is a data-driven fan marketing platform that helps sports teams and brands identify their fans across all digital channels by progressively gathering data and leveraging it to create targeted campaigns based on fans’ unique characteristics and preferences.
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Asaf Nevo, CEO of Pico Get Personal, said, “We have been working with Infront for many years now, making this new chapter a very natural step in our growth. The sports industry has made a push in recent years into tech and data, with Pico playing a major part in that. By joining one of the biggest players in this market we will be able to provide our services at a much bigger scale.”
Infront was founded in 2019, is headquartered in Switzerland and has offices around the world. The company boasts that it evolves established and emerging spectator and participation sports. We engage, attract and inspire fans and participants across the world and across channels. And we boost reach, revenue and customer value for the people and organizations we work with.
Damian Browarnik, Managing Director of Infront Lab said, “This acquisition forms part of Infront’s strategy to become the world’s leading technology provider for sport. Our ability to tap into Pico’s strong data management is another sign of us growing our offering. We can now provide an extra level of service for our partners and build on the broad roster of technology products we currently have access to.”
