Yoom Team (company photo)
Tetavi is changing its name to YOOM. And the Israeli startup that offers a platform for creating photorealistic digital content and experiences for the Metaverse and Web3 also raised $15 million from investors like entertainment mogul Jimmy Iovine and Grammy Award-winning producer, singer and songwriter Finneas O’Connell.
Dating back to the late 1960s, photorealism is an American art movement defined as a genre of art that incorporates painting, drawing, and other forms of graphics where an artist studies a pre-existing photograph and tries to reproduce the picture as realistically as possible using a different another medium. Think about a painting made based on a photo – not painted over the picture, but painted from scratch.
Founded in 2016 in Tel Aviv, YOOM calls itself a deep tech company that brings “real humans” into the digital world with cutting-edge volumetric technology. Our mission is to enable the creation of new immersive content and experiences for the Metaverse and Web3, pioneering new ways for people to express themselves, create and consume content. Our AI technology consists of proprietary neural networks dedicated to volumetric video production. We currently operates studios worldwide and is commercially active in the U.S., Europe, the Middle East and APAC.
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Aaron Stone, former senior partner and Head of Media, Entertainment and Communications, and current advisor to Apollo Global Management, has been named as YOOM’s first non-founder Chairman. Stone was a seed investor in the company and has partnered with YOOM’s founders and senior executives to help develop the organization’s strategy and structure.
YOOM CEO Gilad Talmon said, “Our new name, YOOM, reflects the universal and meaningful experiences that our technology enables. It is the combination of ‘You and Me’, as we want to create a deeper connection between content creators and their audiences. It is also the sound of the second syllable of the word ‘volume’ since our technology allows you to create a digital version of yourself in 3D and with volume. Our new logo, a butterfly with symmetrical faces that appear as mirror images of each other, aims to convey creativity, freedom, duality and metamorphosis, symbolizing the passage from the real world to the digital world. The name YOOM represents who we are both as people and as a company: Dynamic, Bold, Expressive and Playful.”
