by Contributing Author
If your dispensary is not getting enough new customers all the time, then you are at high risk of being lost among a huge number of competitors. The market is changing and what worked before becomes obsolete and stops being effective.
For your business to grow, you need to introduce new customer acquisition tools and improve old ones. It is crucial to resort to SEO for dispensaries and treat this responsibly — a DIY method will hardly work. Therefore, you need to find a reputable and experienced agency in the industry that will help you improve your digital presence. Meanwhile, we will provide you with some tips that might help you to attract more foot traffic to your dispensary.
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How to get the attention of customers?
Everything starts with preparation. Effective customer attraction depends on how clearly the owner understands what target audience is interested in the product. For whom will promotions and advertising campaigns be held? Whom to focus on so that the proposal hits exactly on target? You need to draw a portrait of your ideal buyer, and to do this, collect the following data:
- Gender and age of clients.
- What is their occupation and range of interests?
- Income, social status.
- The average bill.
- Frequency of visits to dispensaries.
- How does a customer decide to buy products?
- Where do potential customers often go? Where to look for them?
The information received will allow you to narrow the focus of advertising as much as possible and the conversion will increase significantly.
Keep in mind that the target audience is divided into segments. Someone spends money regularly and in large amounts, and someone once a month, on payday. A thorough analysis can increase the number of sales for each segment and increase the flow of customers.
Viral marketing (customers are bringing more customers to a dispensary)
Agree that buyers who come to your dispensary after friends’ recommendations buy quickly and are very loyal. This is the dream of any entrepreneur. And the good news is that you can get more and more new customers at the expense of existing ones. To do this, create a loyalty system.
It’s not enough to think that you will be recommended if your product is better than others, the prices are lower, or the service is perfect. Of course, satisfied clients will recommend your dispensary, but you are not in control of this process.
To manage and get more customers, take care of this in advance. Create a special card and give it to your customers. Be sure to tell your client about the benefits that your client and their friends will receive. And the better you motivate them — the more benefits you will get from this incentive since more visitors will be attracted to your dispensary.
The strategic effect of this method is that the longer you use it, the more new customers you get. The more your customers recommend you, the more new customers you get. And perhaps in the future, you will refuse advertising altogether.
Partnership with other businesses (customers at the expense of partners)
To understand how a partnership will be a powerful tool for attracting more visitors to your dispensary, first think about this.
A person always spends money in different businesses, buying different goods and using many services. There are banks, taxis, clothes, shoes, hairdressers, groceries, stationery, cinemas, restaurants, swimming pools, appliances, books, car repair shops, pet supplies, and a hundred more destinations…
Your potential buyers already have their own tastes, preferences, and favorite places where they spend money with pleasure (or not). Imagine that your dispensary is being talked about in a beauty salon or that your business card is handed over by a shop assistant in a store nearby.
This is the essence of the method. You get new customers thanks to the recommendations of other businesses. And these businesses are not your direct competitors. You need to build relationships with them, find mutual benefits, and agree to recommend each other.
In this approach, you need to make sure that the companies you will be cooperating with offer high-quality services and products and that, by recommending them, you will not undermine your reputation.
Money
Money is probably one of the most pressing issues in the world that a person thinks about (after health). And if you are looking for a powerful new method to quickly increase sales, various coupons, discounts, and special offers can be tested. But there is an option that has already proven its effectiveness — money.
It is a good incentive to make a purchase now. And it has nothing to do with bribing clients. You can print a paper looking like real money — it is a coupon that should have its validity period.
The bottom line is that a person receives a coupon (money) that can be spent in your dispensary when paying for the goods. Visually, the coupon resembles a banknote as much as possible. This approach might work because of the design of such a coupon. Regardless of the reasons, it has proven its effectiveness, so why not try it for your dispensary promotion?
Establish contact with the buyer
Not everyone who visits a dispensary is ready to buy something. Many potential clients will be hesitant when buying if they got there for the first time. At this point, it is important to establish contact with the potential buyer to move them from the early stage of the buying cycle to the final decision. So, it is crucial to make sure that the staff of your dispensary is professional and polite. More so, they need to be able to provide your potential customers with the information they might need. Otherwise, all the offline advertising and digital marketing tips and recommendations that you have followed will be wasted.
Sell an emotion, not just a product
And you are already working in the niche where emotions are an integral part of every purchase that your buyers make. Therefore, make sure that the overall impression is surely positive. In this case, all the above-mentioned approaches will bring even more benefits. This is because the clients you have attracted will not leave your dispensary feeling cheated or mistreated.
