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PlayerMaker Raises $40 Million for Sports Performance Tracker


Playermaker, an Israeli startup that offers a wearable performance tracker for athletes, raised $40 million in funding led by Ventura Capital Group, with additional investment by MIG Capital, Pegasus Tech Ventures, and others. Playermaker has now raised $50 million to date. Its original investors include Arsène Wenger, former manager of England’s Arsenal Football Club.

Founded in 2016, by Guy Aharon, Yuval Odem, and Moran Gad, PlayerMaker has developed a technology based on sensors that when attached to a player’s shoes to enables coaches and players to track every move they do on the field.

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The Playermaker sensors are placed directly on the boots, enabling data capture of player foot-to-ball interactions, whether you play indoors or outdoors. The device detects every ball touch and builds accurate gait profiles, with the ability to analyze the players’ speeds, leg use, touches, and game participation, ensuring that the sport’s next generation of superstars can be more easily identified.

The Playermaker tracker is used by more than 160 elite clubs and academies worldwide. Playermaker was selected as a member of FIFA’s innovation program.

“Our mission is to challenge the disparities in sport, striving to attain fair play and equal opportunity for all by ensuring that everyone can access the knowledge they need to improve their game,” said Guy Aharon, CEO and co-founder of Playermaker. “We are empowering and inspiring boys and girls across the world of sports to stay active, pursue their dreams, and be the best they can be regardless of their discipline, location, or resources. Ultimately, wherever there is passion and shoes, that’s where we want to be.”

“Our journey began with soccer but the data, knowledge, and experience we’ve gained is a rock-solid foundation that we are excited to leverage to elevate all athletes across sports,” added Aharon. “We are confident that the success we have seen in soccer will be replicated in other sports because nothing feels better than having all the tools you need to improve when playing a sport you love at any level.”



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