Strattic, an Israeli startup that offers services for users of the popular open source web developing program WordPress, has been acquired by fellow Israeli company Elementor, which offers an open-source platform for web creators. The purchase price was not disclosed.
The news comes just a few months after Strattic acquired fellow startup WP2Static in February.
Founded in 2016, Elementor is a website builder platform for professionals on WordPress. Elementor serves web professionals including developers, designers, and marketers, and boasts a new website created every 10 seconds on its platform. Elementor is an open-source, GPLv3 licensed platform offering its platform with both free and premium services.
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Strattic which raised $6.5 million in a funding round in 2020, was founded in 2018 by COO Josh Lawrence and CEO Miriam Schwab. A mother with a large family who is originally from Toronto. Miriam came to Israel after finishing school. She studied English in college and had no formal training in computers. But Miriam is an autodidact who trained herself in coding.
Miriam went on to have 12 years of experience in the field, including building WordPress sites, when she realized that WordPress comes with so many drawbacks, along with all of its benefits. So she grasped that there was a need for a service that protects and improves websites that use WordPress.
“We bring the best of both worlds,” Miriam told Jewish Business News in a recent interview. “We combine WordPress with static services that make your website work faster, while also providing added security.”
Miriam Schwab explained that Strattic deals with this problem by using a CDN (Content Delivery Network) with servers located all over the world. “Not only will your site be fast because every page is pre-rendered,” she said, “it will be fast everywhere since users will access versions of the site from the edge locations closest to them.”
According to Strattic, customers can continue to use WordPress as usual, with the end result being the “most advanced version of their website possible – no downtime, no maintenance and literally getting faster as traffic increases.”
“Between our aligned visions, passion for WordPress, and shared histories,” said Miriam Schwab about the acquisition, “joining forces with Elementor feels like a match made in heaven. We are very excited to see what we can accomplish together on this next stage of our journey.”
“The value that Elementor brings to Web Creators aligns with our vision: removing the noise around managing WordPress so users can enjoy all the benefits that WordPress has to offer and focus purely on their work,” she added.
If you haven’t heard of WordPress yet, you should. Currently, about 43% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. But why is that? Well, it’s because WordPress is simple, Open Source and easy to use.
First released in 2003, WordPress was originally created as a blog-publishing system. However, it now supports all manner of web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores.