Noa Kirel (Facebook)
Warner Music Israel is here and it will showcase Israeli stars like Noa Kirel. Warner Music Group, which is owned by Jewish Ukrainian born Billionaire Len Blavatnik, just opened an office in Tel Aviv.
Len Blavatnik is the world’s sixth wealthiest Jew and number 40 overall worldwide with an estimated net worth of $34.3 billion. His Access Industries Holdings bought Warner Music in 2011 for $3.3 billion.
Warner Music Israel (WMI) will locally market and promote the parent company’s biggest stars like Anitta, Bruno Mars, Cardi B, Coldplay, David Guetta, Dua Lipa, Ed Sheeran, Paulo Londra, Red Hot Chilli Peppers and Saweetie.
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According to Variety, Israel saw a rise in revenue of 10.2% for recorded music in 2021.
Mariah Mochiach, a veteran of the Israeli music industry and longtime conduit to the local scene who’s held A&R positions, will head the new Warner Music offices in the country. She has managed artists and served as a liaison and consultant for such labels as Beggars Group, Domino Recordings and Kobalt Music Group, among others.
Mariah Mochiach said in a statement, “I’m honored to be able to open Warner Music Israel for business. Our country is full of unique and extraordinary talent which we hope to propel onto the global stage. We hope to find many inspirational artists in Israel in the near future.”
Alfonso Perez-Soto, President of Emerging Markets, Warner Recorded Music, will supervise the activities. “Israel has a rich culture and is the home to some incredible talent,” he said. “Mariah has vast experience of the country’s music industry and so is the perfect person to lead our operations here.”
“We hope to turn Warner Music Israel into a powerhouse full of local stars, and by offering artists the opportunity to tap into Warner Music’s renowned global network, we aim to attract the country’s most exciting talent,” he added.
