Mark Cuban and Paris Hilton are now business partners, so to speak. The two are both investors in the new animation app immi. Singer Pitbull was another investor in immi’s seed round of funding which reportedly brought in $50 million.
Tony Robbins, Zoom founder Eric Yuan and musician Steve Aoki are also investors in immi.
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Having just launched this week in the Apple apps store, immi offers its users the ability to “step out of yourself and into 3D character anytime, anywhere.” Using your facial expressions, real-time animation, and augmented reality, the mobile platform boasts that it is the only one where a user can bring wildly imaginative characters to life and transport them into their real world. “To connect playfully. Express freely. And be whoever you want to be.”
Immi is also said to be helpful in making NFTs and Mark Cuban is big on NFTs.
So what is an NFT and why should anyone buy one anyway?
Well here’s the deal. A Non-Fungible Token (NFT) is a kind of cryptocurrency like Bitcoin. Only in this case, it is a specific digital file whose unique identity and ownership are verified on a blockchain. NFTs can be bought with cryptocurrency and resold. NFTs have different values and so they are not interchangeable.
And Mark Cuban is also a big fan of TikTok. He recently told Fox Sports anchor Colin Cowherd on his “The Colin Cowherd Podcast” that the social media service is the future for sports media.
“TikTok uses AI to present the things you’re interested in,” said Mark Cuban. “If my son and I like Luka Doncic’s dunks, NBA stuff and dogs, [we’re] going to get a stream of that. That’s the future of sports media, because we’re not going to get our 16-year-old or 12-year-old or 15-year-old to sit for a full game.”
And Mark Cuban also likes how TikTok uses AI and thinks that it is essential for any company to succeed. “There’s two types of companies: those who are great at AI and everybody else,” he said. “And you don’t necessarily have to be great at AI to start a company, but at some point, you’re going to have to understand it. It’s just like the early days of PCs. You didn’t have to be good at PCs, but it helped [with] networks, then the internet, then mobile.”
