by Contributing Author
Owning a business is a full-time job in itself and it can be challenging just to find the time to dedicate to every goal you hope to reach. But if you have a website and you’re not getting traffic, then you’re not only wasting money, you’re wasting precious time as well.
Websites have to be constantly updated and revised if you want your site to remain relevant and healthy. And if you want Google and other search engines to favor you, you have to come up with a sound strategy for driving relevant traffic. Because not only is this important for your bottom line, it’s critical for being ranked higher in a search.
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Over the years, the methods for optimizing a website have changed dramatically. Thankfully, to drive traffic and boost your site’s online presence, you have several tools at your disposal.
If you want to drive more traffic to your site and generate more significant revenue, the following will explore 3 solid methods.
Link Building
In the digital universe, search engine rankings are key to getting your site noticed by a wider range of customers. And without having quality backlinks, your site may just sit idle in the void of cyberspace with very few passersby.
Link building plays a huge role in generating organic traffic (traffic you don’t pay for) within an SEO strategy. And the more quality backlinks you have that lead to authoritative sites, the higher your site authority will become as well.
A great way to visualize this is to picture yourself at a new job. At first, you don’t know anyone, just like a lone website spinning around in cyberspace. But once you begin to make the right connections at work and prove yourself as trustworthy, you’ll gain the recognition of your colleagues and develop greater trust as well. And this is how backlinks work for a website when up against a search engine algorithm.
As such, there are two basic ways that a search engine uses links:
- To discover new websites
- To determine where a page should rank on a search engine results page (SERP)
Link building takes a lot of time and patience to get everything working in your favor. And this is why most businesses align with a link-building company to achieve the best results possible. But with the right link-building partner, you can dramatically increase traffic and revenue.
Social Media
Just about everyone in the Western world has a presence on at least one social media platform. And this translates into a huge number of potential customers that you can reach if you’re able to develop a sound social media marketing campaign and link to your website.
Today, social platforms such as Instagram and Facebook have many new business tools that you can integrate into your overall marketing campaign. And these tools alone can generate thousands of impressions that will help to drive traffic and sales.
For example, no matter what your products or services are, using social media promotion tools allows you to promote a post in order to gain more website traffic, or for other purposes as well. After setting your weekly budget on a per-click basis, you’re charged each time a user clicks your link and visits your site. And many consider this a small price to pay for greater traffic.
Blogging
No website can survive without relevant and fresh content. And this means that you have to find a way to keep your website updated. It just so happens that blogging is a great way to add relevant content and engage with potential customers.
Additionally, with blogging, you can also incorporate several key elements for driving traffic:
- Keywords
- Backlinks
- Outbound links
- CTA links
- Video
It’s estimated that there are over 600 million blogs on the Internet today. And though only a small percentage of these are considered active and relevant, this is still a huge number of blogs that you’re competing with. As such, it’s imperative that you produce quality content with consistency in order for a search engine to value your blog over your competitors.
If you want to stay relevant in business today, you have to be able to make impressions and build brand awareness. And one of the best ways to do this is to optimize your website to drive as much traffic as possible. Because, at the end of the day, you want your website to work for you, not against you.
