Matan Edvy – CEO & Co-Founder Versatill (from website)
Whiskey Startup and Israel are not three words that people would ordinarily put together in the same sentence as in, “Israeli whiskey startup.” But a new distillation company in Israel is doing what Startup Nation is best known for: making improvements on the way products, any products, are made through the use of high tech and the slow hard work of research and development. Versatill is a firm that is doing just that by improving the age-old process of distilling whiskey.
Think of the words versatile and still. In this case, the word still – from the word distill – refers to a whiskey still, a type of distillation device that is used to ferment and process a substance with sugar in it into an alcoholic drink. If you ever watched the TV show MASH then you know what a simple one looks like. And so, a whiskey startup in this case is not just some new beer brewery or Israeli whiskey maker, but a high tech startup that has created a new, better and more efficient way to distill whiskey.
Founded in 2016 by CEO Matan Edvy and CTO Yechiel (Jonathan) Ben Zvi, Verstill is an Israeli whiskey startup that helps great brands create “Top-Quality Signature Spirit Experiences.” And it does so through its trademarked Versatile Spirits Production System. The company calls this a connected streamlined system to help great brands make great spirits efficiently and effectively, start to finish.
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“We founded Verstill with one goal in mind: to create the best spirits possible. We are building production tools able to create any flavor and use these to help people build and grow their spirit brand and distillery.”
Versatill’s co-founders recently told Calcalist that they wanted to take their passion for great flavors and products and make it much more accessible to mass markets. And to do so they needed to create a whiskey startup. “As part of our path in building a distillery, we realized, that there are many brands that produce great raw materials for distillates (beer, wine and others) and that the budgetary and time threshold for entering the world of distillates is too high for them, despite the potential to produce excellent and profitable products,” they explained.
The duo just wants to make great whiskey more accessible to everyone. Enough with all of the single malt scotch snobs and all the people who think that spending a lot of money on whiskey shows that they are more cultured than others, or just plain rich. The new Israeli whiskey startup Versatill could help to make any whiskey or liquor taste as it cost you a thousand dollars a bottle.
