Zoomin Software offers companies a platform through which they can organize all of their information into one place. This makes it easier for their customers to access all the pertinent information which they most need from tech manuals to general data. The company has raised $52 million in a Series C round led by General Atlantic, a leading global growth equity firm, with participation from returning investors Bessemer Venture Partners, Salesforce Ventures and Viola Growth.
Every enterprise creates massive amounts of product content – such as user guides, knowledge articles and community discussions – that help customers use products to their greatest potential. Zoomin boasts that it is setting a new standard for product experiences by transforming this trove of content into intuitive self-service experiences for customers.
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Founded by CEO Gal Oron, President Joe Gelb and VP Hannan Saltzman, Zoomin declares that it is transforming how companies and their customers gain value from documentation. Zoomin’s intelligent platform ingests a client’s content, from manuals to API docs to support articles, and delivers it as a “unified and consistent source of Product Answers wherever your customers are looking, including your documentation portal, service cloud, community, or right inside your product.”
Zoomin states that it helps global enterprises turn their documentation into a mission-critical asset that supports every part of the customer journey. By innovating the way users experience content, Zoomin helps your customers independently find the answers they need while empowering support agents to deliver fast, relevant and efficient support.
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Who are content designers and what do they actually do?
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— Zoomin (@ZoominSoftware) March 29, 2021
“This investment attests to the skyrocketing demand among companies across industries – spanning hardware and software, financial services, healthcare and even fast-food – to provide a seamless, intuitive product content experience to their customers,” said Gal Oron, co-founder and CEO of Zoomin. “We look forward to further powering our go-to-market machine and to radically enhancing what is essentially the front-line of every company.”
Zoomin will use the new funds to further fuel its go-to-market strategy and to expand its product offering and analytics to a wider range of enterprise organizations, in order to meet the growing demand. Additionally, the new funding will enable Zoomin to increase market share in EMEA and expand into the APAC region.
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“We are excited to be supporting Zoomin in this important step of their growth story through an investment that marks our third-ever partnership in the burgeoning Israeli tech market. At General Atlantic, we pride ourselves on identifying category builders and growth-oriented disruptors, and view Zoomin as a natural fit given those priorities,” said Alex Crisses, Managing Director, Global Head of New Investment Sourcing and Co-Head of Emerging Growth at General Atlantic.
“Having helped build the increasingly important field of knowledge orchestration from the ground up, Zoomin is providing much-needed value to large enterprises,” continued Gary Reiner, a current General Atlantic Operating Partner and previous GE Chief Information Officer. “We look forward to partnering with and supporting Zoomin as they continue to innovate the way that customers experience crucial enterprise product content.”
