The conventional way to buy a car that includes a test drive accompanied by a sales agent is boring you?
Ford and Alibaba understand your whishfull thinking and for this reason have cooperated in building an automatic machine, just like the one for drinks and snacks, to sell you a brand new car.
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The companies announced the establishment of a super-test center in Guangzhou, China, by the end of 2017. Unfortunately, the imagery they showed then seemed better than the real thing, but the idea was still the same.
The 42-car automatic machine enables potential buyers to take any vehicle in the machine for a test drive. To put a hand on the steering wheel and get off the road all they have to do is pay the fees for using the Alibaba Tmall app and share Salfi with their friends.
Users can choose from 10 different models, from Ford Mondeo, up to a Mustang. They can spend three days with the car around the city before returning it to the machine and to the next user.
Users with special Tmall profiles can even get discounts based on their shopping profiles. The validity of this gimmick is limited by Gasgoo only until April 23.
It would be interesting to see if the lack of salespeople and cool vending machines would encourage more sales, and if there might be another thing or two between us and buying a new Ford Mustang.
