WeWork which develops and manages joint work spaces around the world has made its first acquisition in Israel with the acquisition of startup Unomy, which has developed a B2B marketing platform that connects salespeople and potential customers based on intelligence, technology blog Tech Crunch reports.
Terms of the deal were not disclosed.
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Enterprise clients are becoming a progressively large part of WeWork business. These customers account for 30% of WeWork’s operations. Unomy’s provides data on millions of companies in North America and Western Europe to build a list of leads and improve the sales of the organization.
According to the Unomy report, $ 2.4 million was invested in venture capital financing, among others from JANVEST Capital Partners, Altair Capital, Leta Capital and other angels.
Founded in 2012, Unomy employee 20 people, all will join WeWork’s workforce at its development center in Tel Aviv lead by Ron Gora.
The acquisition will help WeWork in its institutional sector – providing service to business customers and selling them common areas.