Prince and Poweball were the two most popular searches made on Google in 2016. Prince, of course, because of his sudden death way before his time and Powerball because the American lottery has had ridiculously huge jackpots lately.
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Google, being a virtual monopoly when it comes to searching for things on line, is one of the most valuable sources of information as to what people are thinking on a given day and what they like most. For example, just after The United Kingdom voted in a referendum to leave the European Union last summer, Google searches for what the meaning of the British exit or “Brexit” would mean skyrocketed there. So Google is an invaluable marketing tool for businesses and politicians alike.
If you ever want to know what the current most popular searches are just Google “Google trends.”
Here is the list of the top ten Google searches for 2016:
1. Powerball
2. Prince
3. Hurricane Matthew
4. Pokemon Go
5. Slither.io
6. Olympics
7. David Bowie
8. Trump
9. Election
10. Hillary Clinton
