Israel’s Strigy Wants To Personalize Your VR Experience


Israeli startup Strigy has the technology to offer every individual a personalized virtual reality experience. The company will market a system to analyze viewing patterns in augmented reality (AR) and VR content.

Strigy’s motto is, “Making virtual reality EVEN better!”

Virtual reality seems to be the way of the future. Google offers new Goggles which connect to your smart phone. Facebook acquired Oculus Rift. But the tech is far from perfected.

Do you find current virtual reality systems limiting? Do they tend to offer you only one view or perspective while not allowing you to adequately interact with other people? Well Strigy says that it has the answer for you.

Its solution is designed for all end-user devices and all VR platforms, including those from HTC Vive, GearVR, Oculus, DayDream, Cardboard, and Sony.

Founded by its CEO Roi Oron and CTO Guy Zisman earlier this year, Strigy currently has four employees and is headquartered in Tel Aviv. It has raised several hundred thousand dollars to date with Cornerstone Venture Capital in a round led by Hanan Brand, a partner in the fund which is located in New York.

Guy was previously the co-founder and CTO of Groovideo — which he started with Roi — and he also worked for Seambi & Wochit. Roi worked in business development with Kaltura and Tvinci.


Strigy co-founders Guy Zisman and Roi Oron

So what distinguishes Strigy from the competition? Well the big boys like Google only provide VR hardware. And current VR platforms are very limiting. With Strigy, a database will tell a given system what exactly a user is interested in and thereby offer a personally tailored VR experience.

As Roi Oron explained it in an interview with Jewish Business News, “we are a data driven platform for VR. We understand what interest the users.”

“It’s quite a challenge, ” he added.

The Strigy platform will offer a more realistic virtual reality experience. “It’s all around you, ” explained Roi. “It’s like the real world.”

“When multiple people go into it [current VR] at the same time they might see very different things, according to the head movement and areas of interest.”



“We know which content to bring to each person individually, ” explained Roi. The company does this by collecting data on individuals and storing it in its systems which clients will be able to access. The customers will not be the end users, but the companies that offer virtual reality experiences.

Roi distinguishes Strigy’s product from the ones offered by Google and Facebook which also develop VR tech.

“Google is doing great things, but this is different, ” he explains. “We offer a platform for the content creator. We help other companies share directly with their consumers.”

Strigy expects to close its current round of fundraising soon and to have a more marketable product by early 2017. Currently its product is only available for use with a few firms who are engaged in its Beta testing it, including a large appliance manufacturer and a cable provider with a VR app.

But, as Roi says, “We hope to soon have a more universally available product.”

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