By Contributing Author
In previous generations, the workplace was a decidedly simple and uncomplicated place. People had fixed hours and exceptionally rigid contracted hours, while the notion of flexible working directives stretched as far as being able to leave site for lunch. While this may sound completely unappealing in the modern age, it at least afforded simplicity to workers and consistency to employers.
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In this respect, the modern workplace is a bold and exciting place, and one that has been changed beyond all recognition by technology. A number of innovations have the changed the way in which we communicate and complete tasks in the workplace, whether you are based in an office or spend your time as part of a factory production-line.
So what exactly are these technologies and how have the changed the way in which we work?
1. Automated manufacturing processes have reduced human error and improved safety-first
Historically, there have always been some manufacturing processes which are particularly dangerous and heavy-duty, and these could often place factory-staff at risk of serious injury during times of duress. Many of these intricate processes have been replaced by automated technology, which is underpinned by advanced software packages. These examples of automated technology not only help to create safer workplaces, but they also help to drive greater efficiency, eliminate human error and optimise productivity levels.
2. Online Interaction and storage is eradicating the need for face-to-face meetings
Outside of the workplace, the trend for online interaction is changing the way in which we socialise and communicate with one another. Look at mobile casinos for example, which along with social platforms and virtual casino gameplay have altered classic gaming patterns and made traditional inter-personal interaction far less commonplace.
The same principle can be applied in the workplace, where software-based communication tools like Skype and similar video conferencing tools have all but eliminated the need for corporeal meetings. Over time, and in conjunction with Cloud-based storage solutions and messaging services which make it possible to share documents in real-time from anywhere, we have also seen the rise of remote working and the dawn of flexible working directives.
Even though the majority of brands strive to maintain a sense of workplace collaboration, telecommuting is now more popular and accessible than ever before.
3. The Dawn of Analytical CRM
CRM (or Customer Relationship Management) software is a marketing aid which helps brands to develop an insight into their customers and create an accurate consumer profile. Analytical CRM is particularly popular, as this enables you to collate more important and in-depth swathes of data which can underpin targeted marketing campaigns.
This has changed the way in which marketers work, as they operate in an increasingly targeted manner which improves the ROI on their initial spend. From a wider perspective, it has also enabled firms to create an integrated marketing and sales approach, where information is shared throughout
